Everything You Need to Know About Team USA’s Olympic Outfits by Ralph Lauren
By Ashray Murry | July 26, 2024
Few brands are as synonymous with American fashion as Ralph Lauren, the official outfitter for Team USA Olympic outfits at the 2024 Olympic and Paralympic Games. As Team USA marches through the opening and closing ceremonies in Paris, they’ll be showcasing the best in American design, head to toe in Ralph Lauren.
Opening Ceremony Team USA Olympic Outfits
The Team USA Olympic outfits for the opening ceremony feature a dark blue blazer with red and white trim on the lapel, paired with a striped oxford shirt, blue jeans, and a navy tie. This classic look epitomizes the Ralph Lauren style, ensuring that Team USA stands out with sophistication and elegance.
Closing Ceremony Team USA Olympic Outfits
On August 11, Team USA will bid Paris farewell in a bold look consisting of white jeans and a white motorcycle-style jacket adorned with Team USA insignias, the Olympic rings, and the iconic Polo logo. David Lauren, the company’s Chief Branding Officer and Ralph’s son, shared that creating these unique and universal uniforms is challenging due to the diverse body types, styles, and personalities of the athletes.
Athlete Input and Experience in Team USA Olympic Outfits
Ralph Lauren has been designing Team USA Olympic outfits since 2008, incorporating feedback from athletes to refine their designs. “We’ve had a lot of experience getting to know the athletes,” Lauren said. “There’s a great picture of Kobe Bryant and LeBron James tying each other’s ties. These guys love dressing up.”
While some athletes are more accustomed to formal wear, many are experiencing it for the first time. “A lot of the young athletes have told us this is their first blazer, this is the first time they’ve ever worn a tie,” Lauren shared. “They really are very proud that they’ll continue to wear this jacket for the rest of their lives. It’s a piece of history that they’re wearing.”
Made in the USA: The Journey of Team USA Olympic Outfits
The wool for the opening ceremony blazers of the Team USA Olympic outfits has a uniquely American journey, sourced from Nevada, Colorado, and Oregon, woven in North Carolina, and finalized in Long Island City. This journey across several states ensures the garments are truly made in the USA.
The Significance of Team USA Olympic Outfits
“In a world that is full of ups and downs and challenges, we need the Olympics,” Lauren said. “The Olympics is about peace, sportsmanship, leadership, and people coming together. Whether you’re wearing the uniforms at the winner’s podium or watching it on your couch at home, it is an incredibly unifying and inspiring moment that we’re proud to celebrate with them.”
As the world watches the biggest sporting event unfold, Ralph Lauren’s designs will undoubtedly stand out, representing the spirit and unity of Team USA through their meticulously crafted Olympic outfits.