India is having a major glow up in the U.S. market, and it’s not just about Bollywood or tech anymore. From trendy Diwali Barbies to tractors designed for hobby farmers, India’s influence is all over American culture and business.
🎉 Diwali Dolls & Big Retail Moves
When Mattel dropped its first-ever Diwali Barbie, it flew off the shelves in just a day! 💨💃 U.S. retailers like Target, Costco, and Walmart are jumping on the bandwagon too, filling up their stores with goods to celebrate the Festival of Lights on October 31. Diwali’s not just a cultural moment anymore—it’s big business.
💼 India-U.S. Trade is Booming
India’s been a go-to for back-office and tech services for ages, with companies like Infosys and Wipro leading the charge. But now, U.S. imports from India have doubled in the past decade, hitting a whopping $87.3 billion last year! And with Walmart planning to source $10 billion annually from India by 2027, the business ties are only getting tighter. 🛍️
🚜 Mahindra’s All-American Appeal
Mahindra, the world’s top tractor seller, is making moves in the U.S. with its sleek, eco-friendly tractors (yes, tractors can be cool too 😎). Mahindra’s “smart” subcompact tractors are winning over hobby farmers—those folks who buy land for a chill, rural lifestyle, but still want high-tech tools to farm. The tractor’s eco-upgrade? Some models even run on compressed bio-gas! 🌱
🇮🇳 The Rise of “Brand India”
It’s not just about products—India’s brand is getting a major boost in the U.S. market. Viren Popli, CEO of Mahindra Ag North America, sums it up: India’s influence started with tech and now extends to leadership roles and supply chains across the board. Whether it’s smart tractors or Diwali dolls, India’s having a moment, and it’s only getting bigger!
From Diwali lights to NASCAR races, India’s impact in the U.S. is lighting up in unexpected ways. 🌟🎆