In an unprecedented show of demand, Mahindra & Mahindra has hit a massive milestone by securing 1.76 lakh bookings for its newly launched Thar ROXX within just 60 minutes of opening. 🚀 Deliveries for this much-anticipated SUV will kick off on Dussehra (October 12, 2024).
Key Highlights:
- The bookings for Thar ROXX set a record, becoming Mahindra’s highest first-day booking for any model.
- Mahindra will notify customers about tentative delivery schedules in a phased manner over the next three weeks.
- Bookings are still open at all Mahindra dealerships and on the company’s website.
Impressive Sales Growth 📈
In addition to the Thar ROXX’s success, Mahindra posted a 24% YoY growth in SUV sales for September 2024, with over 51,000 units sold. Exports grew by 25% YoY, reaching 3,027 units.
Thar ROXX Specs 🔥
- Price: Starts at ₹12.99 lakh for the 5-door version.
- Available in both petrol and diesel options:
- 2.0-litre mStallion turbo petrol engine with 160 bhp and 330 Nm torque.
- 2.0-litre mHawk diesel engine with 150 bhp and 330 Nm torque.
- Transmission: 6-speed manual or 6-speed automatic.
- 4×4 variants priced between ₹18.79 lakh and ₹22.49 lakh (introductory prices).
Mainstream SUV Appeal 🛻
According to Rajesh Jejurikar, ED and CEO of auto and farm business, the Thar ROXX is designed as a mainstream SUV, not just a niche product. Even the 3-door version has seen considerable success, and with the new 5-door version, Mahindra is aiming to expand the brand further.
This incredible response showcases the demand for rugged yet stylish off-road vehicles, with the Thar brand gaining mass appeal. 👏